We bring traditional strategy consulting services along with distinct, innovative solutions rooted in asymmetric insight to healthcare organizations. Through all business phases, Asymmetry Group removes the guess work from decision making and identifies the best course to achieve business results.

Corporate & Commercial Strategy

Asymmetry Group designs and implements Corporate, Therapeutic Area, and Product strategies globally and locally. We utilize a rigorous “choice based” approach to strategy development, and directly link these choices to market-level execution. After all, if a strategy can’t be effectively implemented, it’s not the right strategy. Our strategic work leads to making disproportionate investments where the business is best suited to win. We’re confident in recommending disproportionate bets because we base our analysis and recommendations on asymmetric insights – proprietary to our clients.

Our services include:

  • Executive Team & Board facilitation
  • Corporate & Therapeutic Area Strategy
  • Brand Strategy (cross-functional)
  • Opportunity Assessments
  • Global & Geography Specific work
  • Business Diagnostic Assessments


New Product Launch

Preparing to launch a new asset is one of the most exciting and challenging events a life science company faces. Launch preparation begins as early as Phase 1 or 2 – when decisions are made that impact the product value proposition, administration and many other factors – and continues through ~18 months post-launch. Asymmetry Group works throughout the launch cycle to impact:

Our services include:

  • Project / Product Management
  • Launch Diagnostics
  • Development & Commercial Interface and Integration
  • Financial Forecasts
  • Strategy & Execution
  • Resource & Capability Planning


Marketing & Sales Operations

Whether a company is scaling up and developing marketing and sales operations to support their first product, or already has embedded processes, business systems and structures, efficient and thoughtfully designed commercial operations are critical. Asymmetry has experience designing, building and implementing commercial operations for companies ranging from start-ups through to established major life science companies. 

Our services include:

  • Marketing Excellence Programs
  • Commercial Operations
  • Insights & Analytics (market research in partnership with other vendors)
  • Sales Force Planning (size, territory alignment etc.)
  • Incentive Comp Planning

Capability Development & Change Management

Asymmetry Group has experience creating and embedding a myriad of processes into corporations – including launch excellence, strategic planning, life cycle management, portfolio review, corporate metrics and key performance indicators, brand planning, and many others. Additionally, we have managed the large-scale, cross-functional change management initiatives that are inherently required to successful embed any one of these processes into an organization.

We don’t believe in a one-size-fits-all approach – we know that your company is unique, and we tailor capabilities to the needs and culture of your organization. Whether you are an early-stage development company with 30 employees, or a major multi-national corporation operating around the world with thousands of employees, we can assist you with:

Our services include:

  • Customized Strategic Planning Processes
  • Launch Planning Capabilities
  • Management Review Forums (LCM, sales, financial metrics etc.)
  • Workshop Effectiveness
  • Change Management


    Interim Management

    Many early-stage, growing companies need “on-demand” input or leadership in Commercial, Strategic and/or Business Development areas, but don’t want to bring on full time employees. Asymmetry Group is able to step in and play interim roles on your team. And if our expertise isn’t exactly what you need, we’ll happily tap into our network to find the right people.

    Our services include:

    • Onsite and remote options
    • Short-term and long-term support
    • Expertise aligned to your particular needs