Asymmetry Group helps companies navigate complex business challenges by applying our expertise and generating unique insights in order to inform strategic discussion, decision making and implementation. With deep experience in both industry roles and strategy consulting, we create solutions that are pragmatic and can be implemented – because we understand how your business operates.

I asked Asymmetry Group to create a cross-functional strategic plan for our ~$300M business. Greg and his team expertly drove new analytics to ground our strategic discussions, led challenging team discussions around where to focus our business and disproportionately invest, and ultimately created a clear multi-year plan that’s aligned across sales, marketing, market access and other functions. We now use this approach as the best practice in other therapeutic areas.


Vice President, Marketing (multi-billion dollar specialty biopharma company)

What’s really impressive is how it really feels like our business is keeping Greg up at night and he is thinking ahead and considering stuff before we do – it’s a level of engagement and honestly caring that is unusual in team members let alone external partners! Cannot thank you enough b/c it is so much more than the work but the spirit and caring that makes the difference.


General Manager (public rare disease company, launching first asset)

I want to truly thank you for your structure, great thinking, and flexibility! You are great to work with and I look forward to continuing to partner.


Senior Director Marketing (global biopharmaceutical company)

Thank you once again for leading a successful launch readiness meeting. The content, meeting design, and execution was extremely well done. I continue to be very impressed with the way you work and the support that you’re providing.


Head of U.S. (emerging rare disease company)