Case Study
Product Launch
The Challenge
A public biopharma company was preparing for their first-ever wholly owned commercial launch, followed by a rapid succession of additional launches globally. The company wanted to create a scalable launch excellence capability & augment their internal launch team with direct support for each launch.
Asymmetry's Approach
- Develop a customized ‘Launch Playbook’ for utilization across all launch assets, based on Asymmetry’s launch approach, but adapted for the company’s unique culture and ways of working
- Lead and support individual asset project management offices (PMOs), working extensively with cross-functional teams to build, monitor, track and ensure launch plan and execution progress
- Support ‘above asset’ functions and capability builds to ensure commercialization efforts are optimized within and across assets
Our Impact
Embedded a company-standard launch playbook that is currently being applied to the third launch asset, including enhancements based on learnings from the first two launch assets
Delivered ongoing support for multiple launch efforts simultaneously – described by company leadership as the most comprehensive launch plan they’ve seen – with Asymmetry scaling support within and beyond the launch team