Complex Strategic
Initiative Management


Asymmetry Group is expert in managing complex, high stakes strategic initiatives related to commercializing innovative products or developing and embedding growth-enabling organizational capabilities. We serve as a “strategic Project Management Office,” bringing both strategic expertise and guidance as well as practical operational project management capabilities to drive alignment and coordinated action on these highly cross-functional initiatives.

Product Launch

Preparing to launch a new asset is one of the most exciting and challenging events a life science company faces. Our experience in complex launches, accelerated approvals, and joint ventures enables us to manage even the most challenging of product launches. We also apply this experience to establish Launch Excellence functions within companies expecting multiple new approvals in relatively short order.

Types of Projects:

  • Strategic Product Launch Management
  • Launch Execution
  • Day 1 Planning
  • Mock Launch
Case Study

Capability Building

We actively support organizations in developing and embedding growth-enabling capabilities as they scale – including launch excellence, commercial strategy development, brand planning, life cycle management, portfolio review, key performance indicators, and many others. In addition to design and development of these capabilities, we support the comprehensive, cross-functional change management initiatives inherently required to successfully embed these capabilities into an organization.

Types of Projects:

  • Launch Excellence Programs
  • Commercial Excellence Capability Development
  • Operating Model Development
  • Transformation Initiatives
Case Study

Voice of Commercial

Many early-stage, growing companies need “on-demand” input or leadership in Commercial, Strategic and/or Business Development areas, but are not yet at the stage to bring on full time employees. Asymmetry Group is able to step in and play interim roles on your team. And if our expertise isn’t exactly what you need, we’ll happily tap into our network to find the right people.

Types of Projects

  • Interim Commercial Team
  • Commercial ‘Chief of Staff’
  • Commercial Organizational Design
Case Study


“I asked Asymmetry Group to create a cross-functional strategic plan for our ~$300M business. Greg and his team expertly drove new analytics to ground our strategic discussions, led challenging team discussions around where to focus our business and disproportionately invest, and ultimately created a clear multi-year plan that’s aligned across sales, marketing, market access and other functions. We now use this approach as the best practice in other therapeutic areas.”


Vice President | Marketing
Multi-billion dollar specialty biopharma company
"What’s really impressive is how it really feels like our business is keeping the Asymmetry team up at night and they’re thinking ahead and considering stuff before we do – it’s a level of engagement and honestly caring that is unusual in team members let alone external partners! Cannot thank you enough b/\c it is so much more than the work but the spirit and caring that makes the difference."


General Manager | Marketing
Public rare disease company, launching first asset
"I want to truly thank you for your structure, great thinking, and flexibility! You are great to work with and I look forward to continuing to partner."


Senior Director | Marketing
Global biopharmaceutical company
"Thank you once again for leading a successful launch readiness meeting. The content, meeting design, and execution was extremely well done. I continue to be very impressed with the way you work and the support that you’re providing."


Head of U.S. |
Emerging rare disease company