Case Study

Voice of Commercial

The Challenge

A public biotech company with lead product in phase 2 development recently completed their product strategy, but did not have an internal commercial team to implement. The Company needed to define and implement clear execution priorities including a market development plan designed to support the near-and longer-term strategic priorities.

Asymmetry's Approach

  1. Develop detailed and sequenced activity maps laying out a defined cadence of tactical activities to support the commercial plan, linked to key product research readouts and other development gates
  2. Generate additional market insights through quantitative and qualitative research with patients & HCPs
  3. Utilize unique insights to drive strategy and inform near-term execution
  4. Establish critical external relationships through market research vendors, advocacy groups, and investors, to begin developing the market and priming key opinion leaders to understand the future of the market

Our Impact

  • Completed multiple primary market research studies with patients and healthcare professionals to drive key stakeholder insights that enabled the evolution of The Company’s commercial strategy

  • Refined commercial financial model with new CFO to account for ongoing investor conversations and external company valuation modeling, to drive investment for the company’s corporate goals

  • Conducted comprehensive stakeholder mapping and engagement planning, including for patient advocacy groups, medical societies, and trade unions, to form key company opinion leaders