Janeese Carter

Janeese is a Senior Manager at Asymmetry Group with extensive experience in commercial strategy, marketing, and launch leadership across rare, specialty, and hospital-based products. Her work is informed by nearly 20 years of client-side experience, giving her a practical understanding of how strategy translates into real-world execution. 

Janeese has supported and led multiple product launches across the lifecycle, from early new product planning through in-line brand management and line extensions. Her experience spans portfolio strategy, brand leadership, sales, patient support and market access, with a particular strength in developing positioning, segmentation, and go-to-market strategies grounded in deep customer insight. 

Janeese is known for her strong business acumen, collaborative leadership style, and ability to drive clarity in dynamic environments. She holds a Bachelor of Science degree in Psychology from Lafayette College and an M.B.A. in Marketing from Purdue University.