Case Study

Start-up Company Strategy Facilitation

The Challenge

To design, develop and support the Project Management Office for the launch, and to help prioritize activities, track and monitor progress, and identify and resolve issues for gaps.

Asymmetry's Approach

  1. Designing a governance and operating model for the team and immediately implementing it to establish a cadence to support effective, efficient cross-functional coordination, including pathways for escalation
  2. Tailoring our launch management tools to develop a master launch plan in SmartSheet to consolidate functional plans, as well as creating a set of reporting dashboards to monitor progress for the leadership team, identify issues and gaps, and create solutions
  3. Creating a detailed, minute-by-minute plan for day 1 and week 1, to ensure a smooth and successfully launch with a coordinated approach to keep leadership and key stakeholders aligned and updated

Our Impact

  • Consolidated 15+ individual functional plans into an integrated master launch plan and created visibility across functions and within leadership on interdependencies and issues

  • Identified and successfully resolved several critical gaps in go-to-market preparations through both functional meetings and planned full-team run throughs

  • Organized a coordinated launch plan, including multiple deliverables, timelines and playbooks to use, resulting in the team achieving launch readiness by their target date