Launch Planning like a Pro:
How to Seamlessly Plan your Next Launch
Excellent launches don't happen by accident
Join us March 21 – 22, 2024 at the Omni Hotel at Seaport to immerse yourself in an in-depth session with our launch experts on how to plan for a successful launch, from team initiation through product approval. You will leave with the frameworks and tools you need to hit the ground running.
Event will be held on Thursday, March 21, 2024 from 9-5pm EST with a cocktail reception to follow and on Friday, March 22, 2024 from 9-2pm EST.
Register Here
What should I expect?
Dynamic discussions on the stages of launch planning
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A hands-on approach through market-level launch planning, from initiation of your launch team to executing a PDUFA “Day 1” plan to driving success through the critical post-PDUFA launch window
Interactive sessions in small and large groups
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The two-day session will be a mix of plenary and breakout sessions, with time to discuss previous experiences and application of frameworks and tools to your upcoming launch
Applicable best practices and critical watchouts
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Rather than only talking in generalities, we’ll share best practices and critical watchouts for each stage and then apply them to a case study, bringing the lessons to life
You should attend if you are…
Leading a brand team
Responsible for a key launch function
Managing the coordination and execution of a launch
Looking to improve your already developed launch planning skills to drive success in your upcoming launch
What will we cover?
Introduction: Characterizing your Launch
Assessing the contextual factors (global vs. market, timelines, commercialization types) that impact your launch
1: Developing the Launch Strategy
Developing an aligned cross-functional launch strategy, including how to create actionable, measurable pre- and post-launch KPIs to track progress
2: Initiating the Launch Team and Alignment on Governance
Resourcing for success, mapping governance and creating forums to drive impactful decision making
3: Creating the Integrated Launch Plan
Creating a productive process to ensure the launch team develops actionable plans, including how to identify and manage often-overlooked interdependencies
4: Managing the Launch Plan
Managing say-to-day operations of the team, including reviews with key stakeholders to ensure buy-in and alignment
5: Facilitating Successful Cross-functional Meetings
Creating an environment of trust, including tools for driving productive conversations and ensuring that your launch team meetings are highly productive
6: Facilitating Key Cross-functional Workstreams
Setting up and facilitating complex cross-functional workstreams that often fall through the cracks, including pre-launch market development, customer experience mapping, and field ways of working
7: Becoming a Trusted Advisor
Prioritization of key relationships, dealing with difficult stakeholders, and building the team’s trust
8: Mapping the Contingencies
Ensuring appropriate levels of planning in advance for the myriad scenarios that could play out, including how to identify, prioritize and mitigate risks
9: Planning for Decision
Planning for Day 1 and proactively ensuring the team is ready to go for all potential outcomes
10: We Got Approval – Now What?
Executing at launch, driving cohesively through the launch window, and being prepared for what happens after the first three months
Time to Reflect on Your Launch
Pull-through into your upcoming launch, including interactive discussions on what could be specifically needed